# branding.cool > Give your agent the tools to research, position, design, launch, and grow the brand around what you are building. - Site: https://branding.cool - Start: https://branding.cool/start - Operate: https://branding.cool/operate - Product: Branding.cool - Company: Riley Ventures LLC, d/b/a Acme Studio - Contact: hello@branding.cool ## What it is Branding.cool is an agent-native brand system. Your agent can build the product. Branding.cool gives it the ability to build and operate the brand around that product. Customers work in Claude Code, Cursor, Codex, OpenClaw, and compatible agent environments. ## Primitives - brand.build() - brand.campaign() - brand.grow() - brand.analyze() - brand.report() ## Proof STFU (stfu.bot) is a brand built with Branding.cool. Homepage sections after the hero are a walkthrough of that work. ## Pages - / : homepage, build a brand - /operate : run your brand - /operate/social : social program - /operate/ads : ad creative + destination - /operate/seo : content and search work - /operate/brand-management : persistent brand context - /start : start brief - /privacy : privacy policy - /terms : terms of use